In 2000, Select Botanicals Group released the Simcoe Brand YCR 14 hop variety which is an aroma variety known for its versatility and unique characteristics. Simcoe Brand hops boasts several different aromas including passion fruit, pine, earthy, and citrus, and also has strong bittering qualities with an alpha acid level of 12%-14%. It is used extensively in the craft and home brewing industry. Wikipedia.

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